THERE’S NOTHING CASUAL ABOUT RACISM.
Australian Human Rights Commission - 2026 Campaign
Credits:
Director and Writer: Genevieve Grieves
Producer: Rah Dakota
Partnership Manager: Maya Ghattas
Illustrator: Yabini Kickett
Animator: Sharin Yofitasari
Original Music and Sound Design: Jai Pyne
Casting by: Wayward Casting
Casting Director: Daniel Berini
Australian Human Rights Commission team: Jade Jamieson, Saranya Kundasamy, Rathy Srikanthan, and Dr Rosalie Atie
Created in collaboration with the Australian Human Rights Commission, this work brings together four stories from Still Becoming: Our Anti-Racist Future — intimate reflections on lived experiences of racism from First Peoples across Australia.
Rather than stopping at awareness, these stories ask something more: a shift toward action, structural change, and culturally safe futures.
Centred in sovereignty, self-determination and truth-telling, each story reveals how racism is shaped by the ongoing impacts of colonisation — not as history, but as something lived, felt and navigated every day. Together, they invite collective learning, responsibility and healing.
From these acts of truth-telling comes a deeper responsibility, to safeguard the future and nurture the voices of justice, understanding and collective healing to grow.
Learn. Act. End Racism.
I developed the creative concept and visual design for the social media campaign. Here are mockups of Instagram carousel assets created for rollout across the campaign.
